Wella's Way

About Us

Our Story

How do we reach people who did not receive or learn financial life lessons growing up? How do we help people achieve the highest level of financial literacy and wellness possible? These are the questions that led to the development of Wella’s Way. We are committed to making a positive difference in the financial wellbeing of others.

Our Approach

Financial literacy and financial wellness issues are epidemic.  Most often, financial professionals coach, inspire, and encourage one person at a time; however, more is needed. Our financial education and wellness program, Wella’s Way, is delivered as an employee benefit to scale its reach.

The needs of the many are great so our solution is arms open wide to people of all communities, races, religions, and walks of life.  Be they Black, Caucasian, LGBTQ+, Asian, Latino, Native … be they doctors, nurses, teachers, mechanics, cooks, candlestick makers, and more …

that includes you and your employees too!



Nancy Riedel

CEO & Founder
Message From the Founder
As a young girl, I walked through life unaware of my family’s financial stress. While not severe, it was hidden. As a financial professional today. I can look back and see that the source of our struggles was clear: lack of financial literacy.


Chief Inspiration Leader

Folks around here say Wella has lived in the glade forever, tending to her beloved tree. While no one knows for certain how long she has been here, this much is true – Wella created this wonderful place through her devotion to her tree.

Sow a thought, and you reap an action: sow an act and you reap a habit; sow a habit, and you reap character; sow a character, and you reap a destiny. — Ralph Waldo Emerson

Few People are successful unless other people want them to be.  — Charlie Brown